According to J.Crew: "Ever wonder what you are supposed to wear? Click here and meet Jack...your new style confidant". Moreover, "for style advice, tips and questions you'd rather not ask your friends "jack@jcrew.com" Although some of Jack's advice is questionable (refer to the September 7th "J.Crew's Jack {he knows best}" post about the regularity of washing jeans), most of his advice is good sense.
I have to admit, I love the concept of the video. I think this is a great marketing tool that J.Crew used to reach their male consumers. I would love to see something similar for the ladies from J.Crew! In fact, I would be happy just to see videos of models wearing the clothes while doing a 360 in them. ;)
What are your thoughts on the video? Do you like the marketing concept? Do you think J.Crew should introduce something similar for Women?
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