Remember J.Crew's line for dogs, called Crewmutts? (If you don't, refer to the post "Does your dog wear J.Crew too?".)Well it looks like J.Crew officially discontinued the line this year. Although, I could not find any more information beyond that. It was probably a smart business move for J.Crew to cut the canine division. I am assuming they rather focus on their more profitable clothing collections for adults.
Although I thought the line was super-cute, I also thought it was super expensive (like $75 for a dog raincoat shown in the image above). I also saw some of the items first-hand at a sample sale and wasn't too impressed for the price points. For example, the dog sweaters (that originally retailed for $58) were super itchy. I couldn't imagine a dog wearing one of them comfortably. On a bright note, for those who own some Crewmutts items... they are collector's items now! :)
Are you surprised by Crewmutts discontinuation? Do you think this is a smart or foolish move? Did you own any items? :)
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